There is a new term in the world of entrepreneurs, the ones who are in the food industry and are foodies too, it’s called “foodpreneurs”.
Kitchenstan wants to put in an honest attempt to showcase the success stories of women foodpreneurs who are making it big by following their passion for food.
First, in this successful case study series, we were fortunate to have met Jyoti Bhaware owner of “Biryani Station” a biryani special cloud kitchen. Jyoti is basically from Nanded who always wished and dreamed of opening her own “Restaurant” one day.
We had a tête-à-tête with Jyoti on her success journey and how she established a women-only run cloud kitchen in Mumbai called as “Biryani Station”
Jyoti, thanks for joining us at Kitchenstan.com! It is a pleasure having you as one of the first women foodpreneur guest list. Can you please tell us about your background and why you chose to be a Foodpreneur & that too biryani as a delicasy !?
Thanks for inviting me on your platform. Biryani Station happened way long back when I was a kid. It was a “Jumma” and I was taking a stroll on rooftop “Chatt” , when suddenly a distinct aroma of Biryani preparation happening in my neighborhood hit me like anything, so much that I still have never smelled the food preparation like that ever before. I immediately visited my neighbor Salma Aunty to learn the process and soak on the recipes and ingredients as much as I can, as a matter of fact, I still haven’t perfected the art myself but has made me fall in love with Food recipes and biryanis. I am an MBA having specialized in Marketing, I have done the corporate job and I soon realized that I am not made for the one. I wished to follow my passion for food and thus Biryani Station happened. The idea behind it is to make prepare and serve every possible type of biryani that are there to all the biryani lovers in India. From regional to national and the go international.
Great to hear about your journey of “Biryani Station”! So, why you chose cloud kitchen as your business model? Are you making profits ? What is the next step in your business journey?
Yes we are making profit. I chose cloud kitchen model as its a delivery only model so the initial expenses of setting up a restaurant is saved here. The profit that I am making is been used for bootstapping viz. using my profit for further developments which is a kind of doing compound interest math. So my next step is to do further develop my business into business sharing model wherein I will be involved in building the brand and maintaining the food quality.
Do you need mentorship program at the time of cloud kitchen business model? How does a mentorship help in this process.
Yes mentorship program really helps in case you dont want to make too many errors initially in your business setup. Mentors are those who guide you on making intelligent business decisions from the mistakes they have done themselves in past plus they have inside knowledge of the given industry.
I took help on deciding my menu, including specially curated recipes for the given market, food pricing, marketing & strategies. I have not know the power of digital marketing in today’s world until my mentor has told me about email marketing, social media marketing & using whatsapp for business as a tool for building preferred food brand on the internet. People do recognize you by the uniqueness of your food and your social media presence and engagements. Food business has too became price sensitive and one has to be ready with discounting strategies on online delivery apps.
What are your future plans & any innovations you are thinking in your current business model?
I am planning to start a business-sharing model for fellow female chefs or housewives who are passionate about food and are ready to make themselves financially independent. The idea is to innovate the concept of biryani preparation by supporting chefs who are experts in making their own regional biryani recipes (as every city or region has its own unique biryani preparation method). The brand Biryani Station wishes to have a Biryani menu from each station of India & abroad for e.g. Lucknowi, Hyderabadi, Nagpur special, etc. The vision is to empower each housewife in India to stand financially independent by starting her own cloud kitchen.
What are the difficulties you have faced in your food startup Journey?
The biggest problem I faced is attritional manpower in this sector. The chefs can leave their jobs if given 1000 /- INR extra in some other restaurants. So, I suggest please invest in a good chef who is ready to learn and can maintain the food taste. I have never understood the data analysis part of this business so initially, I made it a point to learn analyze and understand the data. Taking data-driven decisions is a need of the hour in the delivery-only business model. Grooming your staff is also an important aspect of this business. I have made a customized uniform for each employee to make them feel that they are working for a reputed brand, you know the image is everything in this business
What are your learning & take away for other Women foodprenuers ?
Always take a data-driven decision if you’re a part of the Cloud Kitchen industry. Correctly interpreting the data will always help you to understand the buyer’s persona of your target audience. It will give clarity on what will work in a specific geography, the interests of the target market, what are the food habits of the TG. You can be serving Non – vegetarian food in a locality where majorly Jains & Gujarati people are residing, similarly, you can’t be pushing an ad for north Indian food wherein the TG is majorly from south of India.
Always invest in the CRM software initially so that you can keep a check on the orders which will help in managing the chaotic situation.
And last but not least take a leap of faith if you believe you can make it big in the food industry, cloud kitchen is a fairly new concept in India and many big players have already made big profits in the food industry. So, go ahead and take that big decision now! All the best for your Foodprenuer journey. You can always take help from Kitchensthan.com and consult if you want any help in this regard.
Jyoti Bhaware has inspired many of her friends as they have already started pouring in the request for investments and discussing Business sharing with her.